Even as new avenues and channels emerge, it's harder than ever to connect with an audience. Discover how traditional tv can be married to digital channels like social and OTT and CTV through data to address your audience in a more meaningful way for better engagement, better results and better ROI.

The old agency/client relationships are changing. Agencies and brands now have more tools, technology and advertising-tech partners than ever before at their disposal. Discover how they are evolving to leverage their partners more strategically while increasingly utilizing their own staff and subject-matter experts to create the best experience possible for their customers and prospects.

There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.

Video has an infinite number of frontiers in a digital world. RTL discusses the creative and business strategies for identifying the right platforms and the right partners to inspire truly ground-breaking work, providing a clear insight to help brands negotiate a world of total video.

With the rise of digital video, if there’s one thing we can all agree on it’s that there is no shortage of video content (In fact, there are 300 hours of video content uploaded to YouTube every minute!) However, there is a shortage of GREAT content. That’s the inspiration for this dynamic conversation about how to balance the need to drive views with the need to produce quality, brand-safe content.

We've entered a golden age of video - people have seemingly infinite choice on what to watch and are masters at curating what they want to see. As a result, opportunities for digital first creators have exploded, and traditional publishers and broadcasters have new testing ground to experiment and push storytelling to new heights. In this intimate chat we'll uncover how premium content creators build and create communities to unlock new storytelling opportunities on Facebook Watch.

Gen Z, the first generation to grow up fully immersed in technology, is quickly becoming primed to take on the world. According to new research, more than half of Gen Z consumers say that their media experience is how they define community. Join us as we debate what really matters to today’s youth culture, and see why it’s more important than ever to build authentic relationships with this skeptical, but powerful generation.

Gender equality is an honorable pursuit, but not if the efforts only benefit white women. Successful companies recognize the intersectionality of gender, and they activate programs that lift women of all colors, cultures, choices and identities. This session will spotlight some of the most inclusive practices and programs orchestrated by leading companies – many of them surfaced through #Inclusive100* – that effectively lift all women.

The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. If the link between purpose and performance has been asserted, though, why is there a lack of measurement in this area? And how can marketers maximize and measure their position? Join us, as we examine how brands can move from making an impression to making a difference.

What makes someone resilient? Why are some leaders loved and others...not so much? The advertising industry is plagued with burnout, making us all worse at our jobs. After an episode of burnout, Lucio Ribeiro embarked on a personal journey of discover where he developed seven lessons of Resilience that he now applies in life. Based on Ancient Philosophies as Stoicism and Buddhism and personal research with professionals and refugees, Lucio developed lessons to apply day-to-day in your...

Fragmentation of the media landscape has created a rift in consumers' consumption habits -- where consumers' attention is no longer owed but in fact must be earned. In today's attention economy it takes nothing short of thumb-stopping creative to break through the clutter.

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted...